Selling Products and Politicians
LaRC Manuscripts Collection 929 is the Radlauer and Caire
Advertising Agency records, 1947-1969.
This collection is quite unusual in that the records are not primarily related
to the finances or daily business dealings of the company. Instead, it’s composed of samples of finished
advertising artwork and printed items of various types, including posters,
leaflets, politicians’ custom stationery, a 1962 banquet program and menu, newspaper
sections and clippings, newsletters, and political ephemera supporting
campaigns and causes of the era. The ad agency worked simultaneously during
the 1940s-1960s for both types of clients—those wanting to publicize products,
and those running for public office.
Louisiana political figures represented in this collection
include Hale Boggs, Sam Jones, Russell Long, Victor Schiro, Charles Zatarain,
Preston Battistella, and many others. A
few of the commercial clients are Autin Packing Co., Camelot Motor Inn, Corsair
Ties, Delta Tank, Foster Aluminum Awning Co., Gulf National Bank, Lafayette
Publishers, Louisiana Shell, Morning Treat Coffee and Tea, Trappey’s Canned
Goods, New Orleans International Airport, Pearle Optical, and Walker Roemer
Milk. These names blend interestingly,
as we’ve had a line of food products named Zatarain, and a governor named
Roemer.
Another similarly rich collection is LaRC Manuscripts Collection 921, the Kottwitz Advertising Company records, 1954-1970. Collection 921 also contains both commercial and political advertising, with draft graphics in layout and final form, posters, photographs, film strips, slides, negatives, audio tapes, political ephemera and campaign memorabilia such as buttons and pins. The items relating to Kottwitz's commercial clients are strikingly evocative of the interior design and furnishings of the era, especially the sharp black and white photographs for Higgins Flooring and Willowdale Homes.
The Radlauer and Caire Advertising Agency records, as well as the Kottwitz Advertising Company records, will be of interest to researchers into Louisiana political and business history, and to students of the graphic arts.
The Radlauer and Caire Advertising Agency records, as well as the Kottwitz Advertising Company records, will be of interest to researchers into Louisiana political and business history, and to students of the graphic arts.
Captions: From Manuscripts Collection 929: Coupon for a free cup of coffee at Morning
Call Coffee Stand in New Orleans, paid for by Preston Battistella, candidate for Louisiana House
of Representatives in 1964; colorful store poster for Three Little Pigs Meat
Products manufactured by Autin Packing Co., Inc., of Houma; leaflet supporting
Charles Zatarain’s 1950 run for Mayor of New Orleans, which resulted in the
re-election of deLesseps Morrison. Images may not be re-published without permission.
Posted by Susanna Powers
Comments
Post a Comment