Selling Products and Politicians
LaRC Manuscripts Collection 929 is the Radlauer and Caire Advertising Agency records, 1947-1969. This collection is quite unusual in that the records are not primarily related to the finances or daily business dealings of the company. Instead, it’s composed of samples of finished advertising artwork and printed items of various types, including posters, leaflets, politicians’ custom stationery, a 1962 banquet program and menu, newspaper sections and clippings, newsletters, and political ephemera supporting campaigns and causes of the era. The ad agency worked simultaneously during the 1940s-1960s for both types of clients—those wanting to publicize products, and those running for public office. Louisiana political figures represented in this collection include Hale Boggs, Sam Jones, Russell Long, Victor Schiro, Charles Zatarain, Preston Battistella, and many others. A few of the commercial clients are Autin Packing Co., Came...