New Orleans Saints and Jax Brewery

Continuing our series of blog posts highlighting Saints ephemera, I bring you Sir Saint posing with the Jax Beer logo. Sir Saint is also known as Iron Jaw, Big Chin, and Stanley Saint. The mascot logo has been around since 1967.

Jax Beer was originally brewed in Jacksonville, at the Jax Brewing Company, beginning in 1913. The naming rights to Jax Beer were sold to New Orleans' Jackson Brewing Company in 1956.

The Jackson Brewing Company was formed in 1890. It was the only New Orleans brewery to survive Prohibition. The Jackson Brewing Company's headquarters were across the street from Jackson Square. The company closed in 1974, and the Pearl Brewing Company (San Antonio, Texas) purchased the brand. The San Antonio brewery closed in 2001, after its parent company, Pabst Brewing Company, moved production to a site in Fort Worth.

Jax beer signs can still be seen around Louisiana. Although we do not have a date on this sticker, I suspect it was made sometime between 1967 and 1974.

Posted by Eira Tansey.


(Please click the image to enlarge. Image from the Louisiana Research Collection vertical files, Louisiana Research Collection, Tulane University Libraries. Image may not be reproduced without permission, unless you are the NFL and need to have words with us. WHO DAT!!)